Good brands offer product quality, reliability, innovation. The best brands are built on passion.

iShimmer lashes are a result of a market gap that Jordanian founder Ayah felt needed to be filled as a consumer, Ayah has very sensitive eyes and hated how false lashes steal away features, the eyes tell us so much about the individual they should be enhanced and not concealed, therefore she created her own collection of lashes.

Ayah nurtured strong relationships with makeup artists around the world since the start of the brand; and always asked for their feedback to be incorporated in the lashes. She made sure that it was not just her involved in the development of the style, the weight yes, but the designs are created through constant dialogue with our clients and the make up artists she works closely with, so literally there is a lash for everyone. We also offer a custom lash service allowing our clients to create a completely unique look. You can also try our virtual lash try on here.

 iShimmer lashes are considered minimalist lashes, barely there lashes, regardless of the style. It could be the most dramatic lash but still appear as if it's sitting naturally within the lash line, they are really just perfect for sensitive eyes. The band is not too thick and not too thin, otherwise it will not stick, there is just something so unique with how they are made even our band lengths are different from one lash to the other. All the different designs contribute to minimalism, without changing any features really. They apply like a dream, super easy and fast as they just mould to your eye shape, if you are new to false lashes, Ishimmer is the most lightest, with their look and feel.  

 Each lash unfolds a story of passion and perseverance with starting your own thing. Ayah stands behind the brand and as a brand we are very transparent and raw, we love that personal relationship we have with our community. Ishimmer has so many devoted clients / makeup artists and celebrities such as Rosie Huntington-Whiteley, Gigi Hadid, Bella Hadid, Lucy Hale, Winnie Harlow, Gemma Chan and Nicola Coughlan to name a few, who always trust and love our quality. It redefined fake lashes.

Last but not least, sustainable and ethical packaging, with vegan lashes and a reuse reduce recycle delivery boxes. 

“If you have a passion for something, no matter how crazy it is... go for it!”